-Everyone knows that a good dance video can go viral, but sometimes things don’t go exactly as planned. In a new spot for Royal Bank of Canada (RBC), agency Battery has fun with the concept of making a dance video. “Viral Dance” is a partnership with RBC and Apple and shows three friends making an energetic dance routine with a few mishaps. They then utilize the bank’s mobile app on their iPad to pay for a few random damages.
-Omelet CEO Thas Naseemuddeen writes about why lived experiences and identities are what make incredible storytelling.
-In a new American Express spot, titled “When Inspiration Hits,” Issa Rae—a longtime Amex cardmember and ambassador—straddles reality and fantasy inside a restaurant.
-An ally—Graham Nolan, co-chair, storytelling and partnerships and co-founder of Do the WeRQ—gives a guide to letting LGBTQ+ ideas lead creativity.
–Denise Vitola was joined at Adweek’s Social Media Week by Bayer influencer partner Jamie Hess to discuss why authenticity and storytelling are key to influencer marketing.
-Also at Social Media Week, Adweek sat down with representatives from Hilton and TBWA\Chiat\Day New York, as well as TikTok star Bomanizer to take people behind the scenes of the TikTok sensation, “You Stay In.”
-Match is addressing dating burnout in new ads from Mojo Supermarket that tout the app’s grown-up users and look to recruit more of the same