The second half of this year is kicking off with some timely news on how agencies are tapping into developing technology to remain at the forefront of industry innovation.
Baldwin & Obenauf
Baldwin & Obenauf was awarded three Tellys for its work with clients. The awards include a silver for Mastercard’s Tap on Phone campaign, BMS’s This is Where it Gets Interesting campaign and Verizon’s Retail Rockstars campaign.
Dept added SkyScanner and The Macallan as new clients, and also expanded its relationships with Trainline and eBay. These wins build on the company’s 400% revenue growth in the past two years.
Havas Partners is working with Future4Care to advance the development of healthcare startups across Europe. The partnership combines Havas’ future and existing health offerings with Future4Care’s unparalleled knowledge base to best serve clients.
Horizon Sports & Experiences
Horizon Sports & Experiences acquired Blake Sports Group. The acquisition aims to enhance the agency’s event and sponsorship capabilities, while also providing it with a diverse portfolio of clients.
InnoVision Marketing Group
InnoVision Marketing Group was given the content marketing award at the 2023 Sandie Awards. The award was given for the agency’s work on the Huey Magoo’s Chicken Tenders campaign.
Kepler was selected by Versuni as global Amazon media agency. Kepler will work to enable Versuni to strengthen its retail media approach.
Known was named the strategy agency of record for Spectrum Reach. Known will help the company with full funnel marketing strategies across all customer touchpoints.
Meyocks was selected as the agency of record for Biolevel. Meyocks will be tasked with introducing the bionutrition company’s products to the North American agricultural market.
Entertainment marketing agency Mob Scene acquired social and digital team Ammo Creative. The acquisition aims to expand Mob Scene’s creative capabilities for upcoming films, shows and brand projects.
MONO has launched its Brand-In-Residence Program designed to help diverse entrepreneurs in the Minneapolis/St. Paul area scale their business. The selected business will receive education, mentorship, and access to agency leaders and other business leaders, as well as the use of MONO’s office space and accompanying resources for six months.
Ogury, a leader in personified advertising, unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level through integrations with attention economy leaders Adelaide Metrics and Lumen Research.
Podcast agency PodX was acquired by podcast and radio company Listen. The acquisition aims to enable Listen to maintain its future-facing position in U.K. market.
Proverb Agency won two video and television awards at the Telly Awards for its tourism and inclusivity campaigns. Both silver, the awards were for the Bermuda Tourism Authority’s Lost Yet Found campaign and the Boston All Inclusive campaign.
Red Tettemer O’Connell + Partners
Red Tettemer O’Connell and Partners opened a new office in Philadelphia on the Schuylkill River. The new space encompasses brand, business and culture to create an inviting environment for collaboration on client work.
Rightpoint is helping enterprises meet AI’s rapid adoption with its Total Experience approach. Total Experience combines data insights, technology excellence and human interventions to drive competitive advantage.
SocialEyes Communications is adding PR to its services portfolio. The agency plans to merge existing digital marketing expertise with new PR expertise to best empower clientele to grow.
The Monarchs announced a new policy for how it will tap into AI for PR, content and SEO work. The policy outlines how it will use AI within work remits, but also gives guidance and is selective on which tools may be used out of data privacy concerns.
TMW Unlimited was chosen as the agency of record for Pride in London. With a minimum two-year appointment, TMW Unlimited will lead annual campaigns coinciding with each year’s Pride in London parade, along with strategic and creative support throughout the year.
Warning Up is opening its first office in the U.S. and establishing an international footprint. The new location will be in Los Angeles, and comes after the agency’s recognition of success on EMEA and international projects.
WPP worked with Nvidia to build a generative AI-enabled content engine for digital advertising. Built on Nvidia Omniverse, it connects creative 3D and AI tools from leading software makers to enhance and reimagine brand content and experiences at scale.