-Minneapolis ad agency Griffin Archer has helped develop an online cooking show for Hy-Vee Grocery, starring celebrity chef and personality Andrew Zimmern. In “Seafood Without the Catch,” on HSTV, Zimmern teams up with a Hy-Vee seafood expert to show viewers how to choose responsibly sourced seafood from Hy-Vee, then walks though how to prepare delicious and straightforward seafood recipes from start to finish.
-TBWA has hired former Johannes Leonardo biz dev lead Ben Myers as its first North American chief marketing officer.
-VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting.
-Adweek looks at what brands can learn from Funko’s unfortunate $36 million dump of its action figure merchandise.
-The mighty spoon is featured in a new Canadian campaign for Kraft Dinner by AOR Rethink.
-With the need for more rapid change at its heart, Mercedes-Benz has teamed with agency Antoni and production company Smuggler for its newest video, Be One of Many.
-In honor of International Women’s Day, GSD&M, in coordination with Omniwomen, a group that serves as a catalyst for increasing the influence and number of women leaders throughout the Omnicom network, is taking on the tampon tax. Still existing in 22 states, including Texas, menstrual products are being taxed as luxury items. To bring awareness to this issue, the agency activated “Bloody Mary Misogyny,” a campaign that includes a bar at its 11th Annual SXSW Party. GSD&M created an interactive microsite, BloodyTax.com, and a TikTok video.
@gsdm.agency Yassification not taxification. Visit bloodytax.com for more information. #iwd2023 ♬ original sound – GSD&M