3 Lessons Brands Can Learn from Funko's $36 Million Merchandise Dump

Several misjudgments preceded the little action figures' doom

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On March 1, toy brand Funko—rarely the sort of company that makes national headlines—made national headlines with a single paragraph buried in its fourth quarter earnings report.

After delivering what was already bad news (a quarterly net loss of nearly $47 million), the company announced that it would be “managing inventory levels to align with the operating capacity of our distribution center.”

Translated from business jargon, that meant up to $36 million worth of Funko’s unsold Pop collectible figures were going to be thrown out (into a landfill, according to most reports).

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