3 Lessons Brands Can Learn from Funko's $36 Million Merchandise Dump

Several misjudgments preceded the little action figures' doom

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

On March 1, toy brand Funko—rarely the sort of company that makes national headlines—made national headlines with a single paragraph buried in its fourth quarter earnings report.

After delivering what was already bad news (a quarterly net loss of nearly $47 million), the company announced that it would be “managing inventory levels to align with the operating capacity of our distribution center.”

Translated from business jargon, that meant up to $36 million worth of Funko’s unsold Pop collectible figures were going to be thrown out (into a landfill, according to most reports).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in