Mercedes-Benz Ad Wants Women to Feel They're Among Many Game Changers, Not the Exception

Production company Smuggler taps in for International Women's Day

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Women have made endless scientific discoveries, won athletic competitions, created groundbreaking works of art and more. Yet, gender discrimination remains a major hurdle for many, making International Women’s Day just as vital in 2023 as it was in its founding year, 1911.

With the need for more rapid change at its heart, Mercedes-Benz has teamed with its lead agency Antoni and production company Smuggler for its newest video, Be One of Many. This 67-second short is directed by Smuggler’s Fiona Jane Burgess, recently known for her work on the 20th-anniversary video for Christina Aguilera’s “Beautiful.”

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