Independent Dallas agency Lerma/ has been named lead agency of record for Avocados From Mexico.
Over the last eight years, Lerma/ has served as Avocados From Mexico’s digital agency of record and the new AOR designation comes on the heels of the agency’s national Super Bowl ad starring Anna Faris.
“Becoming the lead agency of record for Avocados From Mexico was a natural expansion of our relationship after almost a decade of groundbreaking digital work,” said Pedro Lerma, founder and CEO of Lerma/ in a statement. “We are thrilled by our outcomes, making Avocados From Mexico one of the most talked about Super Bowl brands online over the years and even more recently, taking over Super Bowl TV creative with our visionary spot in 2023.”
With over 167 million viewers, the 30-second spot channeled Faris’ humor with an alternative Garden of Eden. This was the first year Lerma/ produced a spot for the Super Bowl, though it was the brand’s eighth Big Game outing.
“Through our long-standing digital partnership with Lerma/, we have cultivated one of the most powerful, innovative, and record-breaking digital practices in the fresh produce space and beyond,” said Ivonne Kinser, vp marketing and innovation at Avocados From Mexico in a statement.
Kinser continued that Lerma’s challenger and non-conformist nature and adventurous creativity have made the agency a great fit for the brand. “This year was the perfect time to harness their powerful attributes extending their impact across the rest of our business. We are thrilled to have them as our agency of record to continue disrupting the space while growing our business even further.”
Lerma/ will handle all brand, digital, and Hispanic marketing and advertising for the leading avocado brand. The agency also counts The Home Depot, The Salvation Army, Lifeway, Interstate Batteries and Ocean Spray as clients.