-Dell Technologies has launched a new campaign, “There’s an Innovator in All of Us,” to show that when technology is more powerful, simpler to use and easier to access, every person and business can do more incredible things. Developed by VMLY&R New York and directed by Christopher Riggert of Biscuit, two launch spots highlight that we all have an innovator inside us with the potential to change the world—and they are narrated by actor Jeffrey Wright. Plus, there’s a “Don’t Worry, Be Happy” whistle chorus involved.
-With AKQA’s backing, creative duo Zampa and Zaro have founded Bloom, with a narrow focus on social change.
-MullenLowe has landed another big account, with the New York office being named the U.S. AOR for Bayer brand Aleve.
-Wendy’s is the latest brand to jump into the metaverse with a new virtual restaurant, set to open in Facebook parent Meta’s Horizons World platform this week.
-Supporting women in the workplace requires more intent and nuance than ever before, writes Stephanie Nerlich, CEO of Havas Creative, North America.
-A snack brand has begun a campaign to poach rival potato chip maker Walkers (Lay’s in the U.S.) long standing ambassador Gary Lineker to switch sides.
-Aimed at helping Latina business owners gain access to supportive resources, PepsiCo has launched “Jefa-Owned.”
-The NBA released its latest short in its 75th Anniversary series, “Playoffs on NBA Lane,” created in partnership with media company Translation LLC.