View Post Brands | Campaigns | People | What The?? kbs+, SiblingRivalry Drench Model in Gold Paint to Sell Jay Z’s New Cologne By Erik Oster on Dec. 6, 2013 - 11:15 AM What happens when the self-importance of a major celebrity combines with the inherent ridiculousness of a cologne ad? For the answer, just watch agency KSB+P and production company Sibling Rivalry’s spot for Jay Z’s ne ...
View Post Agencies | Brands | Campaigns New W+K NY ‘DaDaDa’ Spot Combines New with Familiar for ‘SportsCenter’ By Erik Oster on Sep. 23, 2013 - 2:41 PM ESPN’s latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark “da da da” (you’ll know it when you hear it) spoken by ...
View Post Agencies | Brands Arnold, Jack Daniel’s Bring Back King Bee, This Time with a Swarm By Ella Riley-Adams on Jul. 1, 2013 - 11:36 AM Jack Daniel’s Tennessee Honey Whiskey has been repped by King Bee for a while now, with the insect always fiercely flying, always backed by rock and roll. In the latest spot, King Bee is followed by his swarm, representing the f ...
View Post Agencies | Brands | Campaigns | People GoDaddy Finally Moves Away from Douchebag Ads with ‘TMI’ By Ella Riley-Adams on May. 28, 2013 - 3:23 PM About a year ago, GoDaddy hired Deutsch New York as their creative agency, and the world wondered whether we’d see the end of the “GoDaddy Girls” gimmick, or even the beginning of a more nuanced campaign. Instead, during thi ...
View Post Agencies | Brands | Campaigns Arnold Worldwide Brands Volvos for ‘Real People’ By Jordan Teicher on Apr. 18, 2013 - 11:35 AM Shots fired! According to this new car spot from Arnold Worldwide, Volvos are for real people, but Mercedes-Benzes are for snooty women of the 1% who preen at themselves in rearview mirrors. This is some good, clean class warfare, ...
View Post Brands | Campaigns | Digital | People Gentleman Jack Returns to TV via Secret ‘Order’ By Kiran Aditham on Apr. 15, 2013 - 2:30 PM According to the parties involved, specifically Arnold Worldwide and Jack Daniel’s, the spot above marks the first one in a quarter-century for the latter spirits brand’s Gentleman Jack rare premium whiskey line. The f ...
View Post Agencies | Brands | Campaigns | TV McGarryBowen Shows Off Verizon’s Tech Solutions with a Little Help from Philip Glass By Kiran Aditham on Jan. 11, 2013 - 3:02 PM We’ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called “Powerful Answers” actually marks the wireless carrier’s first ever corporate branding campaign. Set to the ...
Brands | Campaigns | Digital Let’s Spend Some Time with LeBron On His First Day Back, Shall We? By Kiran Aditham on Nov. 1, 2012 - 11:41 AM 72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were i ...
Agencies | Brands | Campaigns | What The?? The NY Lottery Grinds with Dead Presidents at a Beach Party By Bob Marshall on Aug. 13, 2012 - 2:45 PM And so, we move from the undead to dead presidents in DDB’s latest bizarre spot for the NY Lottery, one that suggests winning the “Cash Blast” scratch-off game means an instant beach party with your pals Washingt ...
Brands | Campaigns Rob Zombie Brings Doom, This Time for Amdro By Kiran Aditham on Apr. 26, 2012 - 1:33 PM As a longtime follower of the Halloween mythology, I was somewhat struck when Rob Zombie decided to overhaul the series, but probably more so when he subsequently took his talents to Woolite. But, it doesn’t veer from the ma ...