Let’s Spend Some Time with LeBron On His First Day Back, Shall We?

By Kiran Aditham 

72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were intrigued ever since we first caught this 90-second clip at the beginning of the NBA season opener featuring James’s Miami Heat versus their hated rival, the Boston Celtics. Directed by Anonymous Content’s Mark Romanek (the man who’s also behind some of our fave music videos as well as One Hour Photo), the Samsung spot is presented as if we’re following the three-time MVP on his first day back on the job in the NBA (it was actually shot a week before Tuesday’s opener).

From morning family time, complete with cereal, to his trip to the barbershop to the championship ring ceremony at American Airlines arena, we get a gist of what James may have actually gone through on game day (or maybe not). We have to say, though, the Galaxy Note II’s stylus arguably steals the show. Credits after the jump.


CEO/ECD: John Boiler
Executive Creative Directors: Jason Norcross/Frank Hahn
Lead Writer:  Patrick Maravilla
Lead Designer: Brandt Lewis
Director of Film Production: Sam Baerwald
Senior Film Producer: Nicole Haase
Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides

PRODUCTION:  Anonymous Content
Director: Mark Romanek
Executive Producer: Eric Stern
Producer:  Aris McGary

EDITORIAL:  Arcade Edit
Editors: Paul Martinez
Managing Partner: Damian Stevens
Executive Producer:  Nicole Visram
Producer: Amburr Farls

Executive Producer:  Michael Pardee
Creative Director:  Rob Trent

Artists:  Tom Poole

“Keep on Pushing” Curtis Mayfield

SOUND DESIGN:  Barking Owl
Sound Designer:  Michael Anastasi
Executive Producer:  Kelly Bayett

MIX: Play Studios
Executive Producer: Lauren Cascio
Mixer: John Bolen & Ryan Sturup