Four months after being appointed as the first national integrated agency for Vera Bradley without a review, Chicago-based Cramer-Krasselt’s relationship with the 30-year-old luggage/handbag/accessories brand has come to an end. Sources familiar with the matter tell us that C-K, which was tapped to handle advertising, brand strategy and PR among other things for Vera Bradley, was working on a national product launch that was planned for the Indiana-based brand next year.
But after completing a launch plan and working with existing Vera Bradley agencies in Indiana, sources say that C-K was cut due to VB taking aspects of the launch program internally and choosing to continue working with existing agencies. From what we’ve been told, internal changes and budget considerations at Vera Bradley both played major roles in the company’s decision.