View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Serves Up ‘Chicken Curry’ for ESPN By Erik Oster on Jan. 9, 2015 - 3:55 PM In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry. Curry jo ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Campaigns VIA Agency Gets Scary for Three Olives Vodka By Patrick Coffee on Dec. 2, 2014 - 5:52 PM We’ve never known what to make of Warren Zevon classic “Werewolves of London,” though a quick Google search tells us that Phil Everly came up with the idea and Zevon just improvised. Those werewolves have gone ov ...
View Post Agencies | Brands | Campaigns | Sports | TV SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden By Erik Oster on Nov. 20, 2014 - 12:11 PM Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and S ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Sofia Coppola Craft Holiday Efforts for Gap By Erik Oster on Oct. 30, 2014 - 11:25 AM Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher’s efforts in August a ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People Starworks Group Rocks the Vote with Lil Jon in ‘Turn Out for What’ By Erik Oster on Oct. 10, 2014 - 11:30 AM Starworks Group enlisted the aid of Lil Jon, Whoopi Goldberg, Lena Dunham, Fred Armisen and a host of other celebrities for a Rock the Vote spot set to a reworking of Lil Jon’s “Turn Down for What” as “Turn ...
View Post Agencies | Brands | Campaigns | Digital | What The?? BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting By Erik Oster on Sep. 30, 2014 - 1:01 PM BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and ̶ ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV Saatchi & Saatchi Pulls Heartstrings for Cheerios By Erik Oster on Sep. 17, 2014 - 1:32 PM Saatchi & Saatchi gets emotional in its latest spot for Cheerios, entitled “3rd Shift.” The 30-second broadcast spot tackles the harsh reality of juggling family life with an unorthodox work schedule for hardworkin ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital Deutsch NY, Ad Council Team Up for FEMA PSA By Erik Oster on Aug. 29, 2014 - 2:29 PM Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster. Since, according to FEMA, 50 percent of famil ...
View Post Agencies | Brands | Sports The ‘Yellow King’ Plugs for the Bruins By Kiran Aditham on Apr. 22, 2014 - 3:40 PM Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective– ...