View Post Ad Biz | Agencies | Brands | Campaigns | TV 180 Amsterdam Launches ‘Welcome to the Future of Play’ for PS4 By Erik Oster on Nov. 11, 2014 - 1:00 PM 180 Amsterdam has launched a new campaign for Sony’s PS4 holiday push entitled “Welcome to the Future of Play.” In what has long been the standard for gaming advertising, players are thrust into the action of a g ...
View Post Agencies | Brands | Campaigns | Digital | People 180 Amsterdam Puts Replay’s Hyperflex Jeans to the Test By Erik Oster on Oct. 10, 2014 - 1:24 PM 180 Amsterdam puts Replay’s Hyperflex jeans to the test in a new online video demonstrating the elasticity of the brand’s newest offering. In the ad, which stars Brazilian supermodel Alessandra Ambrosio and features FC ...
View Post Agencies | Brands | Campaigns | Digital 180 Amsterdam Champions Eco-Activism for REPLAY By Erik Oster on Jun. 16, 2014 - 12:00 PM 180 Amsterdam has a bold new campaign unveiling REPLAY’s eco-friendly Laserblast L.I.F.E. collection, which celebrates real-life activists as models. REPLAY’s Laserblast L.I.F.E. capsule collection utilizes “in ...
View Post Ad Biz | Agencies | Brands | Campaigns 180 Amsterdam’s New Campaign Positions PS4 as ‘For The Players,’ Not the Player-Haters By Erik Oster on Nov. 14, 2013 - 12:52 PM Last month, “#4ThePlayers Since 1995” had us feeling all kinds of nostalgia for Playstation memories from bygone eras. Now, 180 Amsterdam looks toward the future with their “For The Players” international P ...
View Post Agencies | Campaigns | Sports Soccer Rules Qatar Airways in ‘The Land of FCB’ By Jordan Teicher on Aug. 29, 2013 - 1:54 PM What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisc ...
View Post Agencies | Brands | Campaigns Asics Wants You To Beat Yourself By Jordan Teicher on Jan. 23, 2013 - 9:17 AM Competitively, not abusively. The Asics “Better Your Best” campaign created by 180 Amsterdam asks you to embrace the athletic quest for self-improvement that usually disappears from New Year’s resolution lists by ...
View Post Ad Biz | Brands | Campaigns | TV Does Grandpa Really Play PS3? By Jordan Teicher on Dec. 10, 2012 - 11:10 AM I’m not suggesting that grandparents can’t play video games; I’m sure some do, it just seems strange that a whole family would sit around a couch fully invested in watching Gramps play. It seems even strangerR ...