Soccer Rules Qatar Airways in ‘The Land of FCB’

By Jordan Teicher 

What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisconsin), there’s nothing as extreme as the land of FC Barcelona, a fictional place created by 180 Amsterdam that brings together one of the best soccer teams in the world with its sponsor, Qatar Airways, for a light-hearted spot.

Everything seems rather cheery in the land of FCB. I’m not sure of crime rates, prison systems, recidivism,  or income inequality, but I do know that Lionel Messi teaches soccer performing arts. Pique works at an airport. And Carles Puyol walks around with his long locks waiting to head falling potted plants. Even if the ad is a little corny, there are a few smart, subtle easter eggs, like streets named Tiki and Taka. Although, I imagine the quick movements on those roads makes for some queasy driving.


Credits after the jump.

Somesuch & Co Production Co Credits
Director Nick Gordon
Executive Producer Tim Nash
Producer Dougal Meese
Production Manager Samantha Chitty
Director of Photography Julian Hohndorf
180 Amsterdam Agency Credits
President & CCO Al Moseley
Creative Director Martin Terhart
Creative Director Graeme Hall
Copywriter Will Lowe
Art Director Victor Monclus
Executive Producer Susan Cook
Line Producer Yago Carvajal
Managing Director Stephen Corlett
Global Account Director Piers Bebbington
Account Manager Jim O’Regan
Business Affairs Director Nora Adams
Planning Director Emma Wiseman



Hagon TV Offline Editorial
Editor Jono Griffith
Editor Joce Hockings
Offline Producer Zoe Hockings
MPC Visual Effects
VFX Producer Julie Evans
VFX Supervisors Dan Sanders and Carsten Keller
Colourist George K
Wave Amsterdam Sound Design
Sound Designer Alex Nichols-Lee
Soundtree Music Supervision
Music Supervisor Jay James
Music Track (Your Love Keeps Lifting Me) Higher and Higher / Jackie Wilson