American Standard, Carmichael Lynch Want to Celebrate the Great Indoors

By Erik Oster 

American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable. 

CLIENT:  American Standard



Agency: Carmichael Lynch

Chief Creative Officer: Dave Damman

Writer, Associate Creative Director: Ellie Anderson

Art Director, Associate Creative Director: Michael Rogers

Art Director: Noah Carlstrom

Designer: Andrew Wetzel

Director of Integrated Production: Joe Grundhoefer

Content Producer: Tara DiNicola

Director of Business Affairs: Vicki Oachs

Account Service Team: Maria Reitan

Project Manager: Shannon Gabrick

Senior Project Manager: Jane Williams-Petersen


Production Company: Interrogate

Director: Albert Kodagolian

Managing Director/Founder: Jeff Miller

Executive Producer/Partner: George Meeker

Line Producer: Dan Dubiecki

Director of Photography: Adam Frisch


Edit House: Whitehouse Post London/LA

Editor: John Smith

Assistant Editor: James Dierx and Matt Prouty

VFX House / Online Artist(s): Drive Thru/ Derek Johnson

Telecine: Dave Hussey, Company 3

Audio Mix: Brahmstedt White Noise

Sound Design: Brahmstedt White Noise

Sofya Guterman


“Hula Skirt” from Squeak E. Clean