180 Amsterdam Champions Eco-Activism for REPLAY

By Erik Oster 

180 Amsterdam has a bold new campaign unveiling REPLAY’s eco-friendly Laserblast L.I.F.E. collection, which celebrates real-life activists as models.

REPLAY’s Laserblast L.I.F.E.  capsule collection utilizes “innovative and eco-friendly Laserblast technology, which dramatically reduces water consumption, and the use of coloured mineral pigments of natural origin,” resulting in “one of the most eco-friendly, natural denim ranges.” The brand called on 180 Amsterdam to make eco-friendly jeans seem youthful and rebellious, casting “models with a world-leading ethical stance – the real-life activists transforming the way we live today.” It marks 180 Amsterdam’s first campaign for the brand.


180 Amsterdam’s two minute digital spot for the campaign (featured above), shows environmental activists (clad in jeans, of course) clashing with heavily-armed security forces. Opening with shots of protesters in the woods, with audio clips of climate change deniers in the background, the group are soon met by the security forces they clash with. The provocative spot includes violence against protesters, and even some unexpected partial nudity before ending on a positive note with a surprise twist. 180 Amsterdam certainly didn’t hold back on this one, although some may make the argument that they’re trying a little too hard to seem edgy.

“We have very ambitious targets for the business. We are thrilled to partner with 180 Amsterdam to bring our vision to life and expectations on Laserblast L.I.F.E. project. Their team, their enthusiasm and their talent make us excited about the result of this journey,” said Art Zuyderwijk, MD REPLAY Benelux.

Stay tuned for credits after the jump.



REPLAY – Fashion Box S.p.A.
CEO – Matteo Sinigaglia
Managing Director – Art Zuyderwijk
Communication Director – Lorenza De Mattia
Head of Digital – Fabrizio Consoli

180 Amsterdam
President and Chief Creative Officer – Al Moseley
Managing Director – Stephen Corlett

Creative Director – Martin Terhart

Art Director – Stephane Lecoq
Copywriter – Martin Beswick
Head of Production – Susan Cook

Producer – Neil Henry

Brand Director – Emma Holland

Account Director – Simone Raspagni

Business Affairs – Nora Adams

Planning Director – Jonas Vail

Communications Planning Director – Richard Oldfield

Project Manager – Anne-Marie Overveld



Production company – Pulse Films

Director – Dave Ma

DP – Ross Mclennan

Producer – Rik Green

Executive Producer – James Sorton

Production Designer – Andreea Gherghel

Stylist – Oana Draghici

Casting company – Barbara Pflister Casting

Casting Director – Barbara Pflister



Editorial company – The Gentleman’s Club

Editor – Will Judge

Producer – Claire Ford

Online edit facility – MPC Amsterdam

Flame Artist – Jonathan Box

Producer / contact – Sharuddin Rosunally / Amy Richardson

Colorist – James Tillett, MPC New York


Music / sound design

Music company – Sonar Music

Composer – Alejandro Gomez – Sanchez

Sound designer – Alejandro Gomez – Sanchez

Producer – Miranda Culley


Recording / mix

Recording studio – Wave Studios Amsterdam

Sound Engineer – Randall Macdonald