Agencies | Brands | Campaigns Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes By Ella Riley-Adams on Jul. 3, 2012 - 11:55 AM To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guit ...
Agencies | Events | What The?? Deutsch LA Tells Us What Agency Folks Really Think About Advertising By Kiran Aditham on Jun. 13, 2012 - 3:28 PM We guess it’s a Deutsch-heavy kind of day, for better or worse. This time, it’s the LA office chiming in with a series of videos that have been created to help promote the agency’s Cannes panel next Monday called ...
Agencies | Brands | TV With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over By Bob Marshall on Mar. 6, 2012 - 3:28 PM From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the ...
Brands | Campaigns | TV Dr. Pepper Celebrates Individuality with T-Shirt Uniforms By Bob Marshall on Jan. 9, 2012 - 12:00 PM From Deutsch LA comes the above TV spot for Dr. Pepper, set to debut during the BCS National Championship game tonight. As college football fans know, it’s a funny coincidence that tonight’s game will be anything but & ...
Ad Biz Speaking of CDs, Michael Bryce Joined Up with 72andSunny By Kiran Aditham on Dec. 6, 2011 - 2:14 PM While we’re on the topic, Deutsch LA veteran Michael Bryce, who had spent over 13 years at the agency, is now a 72andSunny creative director. Bryce’s last hurrah at Deutsch was helping lead creative on the PlayStation ...
Ad Biz | Brands | Campaigns Kevin Butler Takes a Moment to Salute a Real Hero By Kiran Aditham on Nov. 11, 2011 - 10:25 AM Playstation pitchman Kevin Butler tones down his snarky/silly schtick for a tick in order to honor Veteran’s Day in this latest “Hall of Play” inclusion from Deutsch LA. Here, Butler honors a gamer (as well as ...
Brands | Campaigns Now It’s Kevin Butler’s Turn to Salute Gamers By Kiran Aditham on Nov. 3, 2011 - 3:08 PM Deutsch LA launched the next phase of its well-received “Michael” campaign for Playstation that now stars none other than the game console’s brash pitchman, Kevin Butler. After paying homage this week to people w ...
Brands | Campaigns The ‘Love’ for Kettle Chips Demands an Operatic Performance By Kiran Aditham on Oct. 17, 2011 - 3:08 PM Do people really fancy Kettle potato chips this much? Apparently so, according to this new campaign for the Diamond Foods brand from Deutsch LA, which came up with the tagline, “Nobody Likes Them. They Love Them.” Soun ...
Agencies | People CP+B’s Matt Ian Heads to Deutsch LA By Kiran Aditham on Jul. 12, 2011 - 10:32 AM Deutsch LA is adding more creatives to its Volkswagen team as the agency’s announced that it’s hired Matt Ian as EVP/GCD. As a result, Ian is now teaming up with Michael Kadin, a fellow Art Center College of Design alu ...
Agencies | People Ex-Modernista CDs to Reemerge at Deutsch LA By Kiran Aditham on May. 11, 2011 - 10:56 AM Creative directors Davi Sing Liu and Xavier Teo have found new gigs in the wake of Modernista’s recent closing as the pair is headed from Boston to LA to work at Deutsch. If you remember, Liu and Teo were part of the Moderni ...