Ex-Modernista CDs to Reemerge at Deutsch LA

By Kiran Aditham 

Creative directors Davi Sing Liu and Xavier Teo have found new gigs in the wake of Modernista’s recent closing as the pair is headed from Boston to LA to work at Deutsch. If you remember, Liu and Teo were part of the Modernista’s revamped executive team that was announced last September, though obviously that was a short-lived setup.

Anyhow, the creative duo will join Deutsch effective May 31 as integrated CDs, work across all business and report directly to Mark Hunter, CCO of the LA office, who says of the new hires, “I’ve had my eye on Davi and Xavier for some time now. They have a true love for the fine arts, and by combining their passion for design and art with technology, they have produced some truly innovative and engaging marketing efforts.”

While at the late Modernista, Teo (pictured) worked on Cadillac, Nickelodeon, (Red) and led development on last summer’s Dexter ARG. Liu meanwhile also worked on Nick and (Red) as well as Showtime. Both creatives spent several years in Asia prior to joining Modernista, with Teo working in Singapore for 12 years while Liu spent most of his time at W+K, developing campaigns for Nike Japan and China as well as projects for Google Japan and W+K Tokyo Lab.