With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over

By Bob Marshall 

From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the Bambino” only battered around the Red Sox for a paltry 86 years. The Northsiders haven’t won a World Series in 103.

Each spring, you hear the Cubs loyal say, usually jokingly, “What if this is the year? Can you imagine what would happen to this city?” Well, Deutsch LA and director Matt Aselton are making the impossible come to life in this new spot for PlayStation and “MLB12: The Show,” which was filmed with permission from the Cubs and the help of 155 extras in Chicago last month. The city erupts from Wrigley Field to the Loop, and, wow, the Wiener’s Circle is even more insane than usual. But, almost cruelly, the fantasy abruptly ends when we’re taken inside one emotional fan’s living room.

Sorry, Cubs fans. The curse is still on. But, with new president of baseball operations Theo Epstein and manager Dale Sveum, maybe, just maybe…NAW, who are we kidding? Credits after the jump.

Chief Creative Officer Mark Hunter
Group Creative Director Jason Elm
Group Creative Director Shannon McGlothin
Creative Director Sam Bergen
Art Director Gordy Sang
Copywriter Brian Siedband
Director of Integrated Production Vic Palumbo
Director of Broadcast Production Victoria Guenier
Producer Kacey Hart
Group Account Director Alex Schneider
Account Director Matt Small
Account Director Leigh McCarthy
Account Executive Andrew Drake
Account Coordinator Jahna Bower
Business Manager Christina Rust


Arts & Sciences
Director Matt Aselton
Executive Producer Marc Marrie
Managing Director Mal Ward
Producer Eric Sedorovitz