Well, Arnold has lost a piece of its McDonald’s business as the brand itself confirms that it is now working with Dallas-based agency network Moroch, which will now take over and handle creative for the New York region that includes the tri-state area (New Jersey and a portion of Connecticut). Here’s a brief statement from Ken Ebo, director of marketing for McDonald’s NY Metro region:
“We recently made the decision to partner with Moroch. In order to remain relevant in the marketplace, we’re always having conversations with agency partners about new and different ways to engage with customers.”
Just over a month ago, Adweek reported that the fast-food giant whittled down its search from a half-dozen agencies to just Moroch and Arnold, the latter of which has been working on its NY region creative for a decade.
Moroch, as you’d expect, will now handle the general consumer market business for the McDonald’s New York Metro Co-op, which is comprised of local McDonald’s franchisees. Arnold, meanwhile, is still very much in the mix as it will continue to work with 12 other co-ops in the New England, Baltimore/Washington and Minneapolis regions and serve as a Mickey D’s national roster agency (recent Egg McMuffin work here).