Brands | Campaigns W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign By Kiran Aditham on Sep. 8, 2011 - 11:35 AM You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may h ...
Campaigns Domino’s New Statement: Kids Don’t Have Same Taste as Adults By Kiran Aditham on May. 27, 2011 - 1:20 PM We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign. The new spot prom ...
Campaigns | People Meet John Varvatos: Fashionista, Crate-Digger and Chrysler Driver By Kiran Aditham on May. 12, 2011 - 12:35 PM Hey, if hip-hop stars and NFL athletes can dig the Chrysler 300, why can’t fashion designers? Well, at least John Varvatos seems to. Just like the car itself, the current New York resident is also “imported from Detroi ...
Campaigns D-Wade Toys with Technology in Latest ‘Dominate’ Ad By Michael Musco on Feb. 14, 2011 - 11:22 AM The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrade ...
Campaigns D-Wade Again Mimics Bond in Latest ‘Dominate’ Nike Effort By Kiran Aditham on Dec. 27, 2010 - 4:21 PM W+K New York tries to top its already over-the-top “Dominate Another Day” campaign starring one of the Miami Heat’s “Big Three,” Dwyane Wade, with this latest spot called “The Escape.” Her ...
Campaigns | People LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad By Kiran Aditham on Oct. 26, 2010 - 10:15 AM With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBr ...