D-Wade Toys with Technology in Latest ‘Dominate’ Ad

By Michael Musco 

The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrades that have been made to his game shoes and testing them in H’s state-of-the-art obstacle course.

What is the objective behind this whole mission/campaign, besides obviously selling the sneaker? It’s about D-Wade bringing the championship rings back to Miami–though that’s as far-fetched an idea as a hoverboard if the Heat keep losing to Boston like they have been. Noam Murro once again gets behind the camera for this clip–which marks one of  W+K New York’s last creative efforts during the Austria/Proudfoot era–and Trent Reznor’s cohort, Atticus Ross, returns to compose the score.

Full credits after the jump.

Creative Directors: Andy Ferguson and Kenzo Digital

Copywriter: Andy Ferguson

Art Director: Kenzo Digital

Director of Strategic Planning: Stuart Smith

Account Team: Julian Cheevers, Matt Ahumada, Kelli Hogan

Executive Creative Directors: Kevin Proudfoot and Jerome Austria

Agency Head of Content Production: Gary Krieg

Broadcast Producer: Dan Blaney

Media Planning: Alissa Jenkins, Greg March, Julia Iafolla

Production Company Biscuit Filmworks
Director: Noam Murro
Executive Producer: Shawn Lacy
Line Producer: Jay Veal
Director of Photography: Simon Duggan
Production Designer: Jonathan Beard

Online Conform Company Animal Logic
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler Assistant Editor Ryan Steele
Post Executive Producer: Melissa Miller

VFX Company: Animal Logic

Composer: Atticus Ross
Sound Designer: Brian Emrich/Trinitite Studios

Mix Company: Lime Studios
Mixer: Loren Silber
Producer: Jessica Locke