W+K Gives Isaiah Mustafa a Breather in Latest Old Spice Campaign

By Kiran Aditham 

You know, these ads just aren’t the same without Isaiah Mustafa, but then again, maybe it was time for W+K Portland to make a fresh start with its valuable client, Old Spice. But we don’t know if this spot, which may have been copywriter/art director Eric Kallman’s last writing effort for the brand (didn’t he jump to BFG9000 already?), is it. Here, a sea captain with the worst fake facial hair since Theo and Cockroach on The Cosby Show charms a lass while punching an octopus. The swagger and nod to Mustafa is still in effect, but our swooning has long since ceased. TV credits and a print element after the jump.


Creative Directors    Jason Bagley / Eric Baldwin / Craig Allen
Copywriter    Eric Kallman / Craig Allen
Art Director    Craig Allen / Eric Kallman
Senior Producer    Lindsay Reed
Account Team    Jordan Muse
Executive Creative Directors    Mark Fitzloff / Susan Hoffman
Agency Executive Producer    Ben Grylewicz

Production Company    MJZ
Director    Tom Kuntz
Executive Producer    Jeff Scruton
Line Producer    Scott Kaplan
Director of Photography    Fred Elmes

Editorial Company    Mackenzie Cutler
Editor    Gavin Cutler
Asst. Editor    Ryan Steele
Post Producer    Sasha Hirschfeld

VFX Company    The Mill
Shoot Supervisor     Phil Crowe / Jamie O’Hara
Flame Lead    Phil Crowe
Flame Assists    Steve Cokonis
VFX Senior Producer    Arielle Davis
CG Supervisor     John Leonti
CG Lead    Josh Hatton
CG    Alex Moaveni / Martin Rivera
VFX Executive Producer    Sue Troyan

Music+Sound Company    Mackenzie Cutler
Sound Designer    Sam Shaffer

Mix Company    Lime
Engineer    Loren Silber
Asst. Engineer    Lindsey Alvarez
Producer    Jessica Locke
Company     CO3
Colorist    Siggy Ferstl