View Post Agencies | Brands | Campaigns | Digital | People | TV W+K Brings LeBron, Cleveland ‘Together’ for Nike By Erik Oster on Oct. 30, 2014 - 3:03 PM W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James’ return to Cleveland directed by the Malloy Brothers. Yes, that’s right: another LeBron James ad abo ...
View Post Agencies | Brands | Campaigns | Digital | Social Media RPA Turns Nick Thune into ‘Brad, the Lyft Driver’ for Honda Fit By Erik Oster on Oct. 14, 2014 - 3:13 PM RPA is debuting a new online series promoting the Honda Fit with “Brad, the Lyft Driver,” a hidden-camera style video starring Nick Thune as Brad, an (overly) accommodating Lyft driver. The series, directed by Fred Sav ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV Sonos Visualizes Music in New Campaign By Erik Oster on Oct. 14, 2014 - 11:24 AM 72andSunny has unveiled a new campaign for Sonos’ wireless hi-fi system which playfully imagines what different genres of music would appear as visually. Taking the notion that Sonos can transform your home literally, the sp ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade By Erik Oster on Sep. 18, 2014 - 10:46 AM TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990. While there has been no shortage of fanfare surrounding Jet ...
View Post Agencies | Brands | Campaigns | TV RPA Debuts ‘Fit for You’ for Honda By Erik Oster on Jun. 19, 2014 - 12:08 PM RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled “Fit For You.” Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also i ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV RPA, Brooke Shields Launch Urban Attitudes for La-Z-Boy By Erik Oster on May. 7, 2014 - 2:05 PM RPA is launching La-Z-Boy’s new Urban Attitudes collection, which is “geared toward a more urban demographic made to fit in those smaller, city apartments, without compromising style or breaking your wallet” with ...
View Post Agencies | Brands | Campaigns | People | TV Spider-Man Delivers Package for Universal McCann, USPS By Erik Oster on Apr. 1, 2014 - 11:43 AM Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create “Amazing Delivery,” a new Spider-Man themed spot for USPS designed as a tie- ...
View Post Agencies | Brands | Campaigns | TV Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast By Erik Oster on Mar. 28, 2014 - 10:30 AM Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas. Directed by Errol M ...
View Post Brands | Campaigns | People | Sports Fred Armisen Hugs Bruce Willis for Honda, RPA By Erik Oster on Feb. 3, 2014 - 12:51 PM Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen. The simple, s ...
View Post Agencies | Brands | Campaigns | Digital | TV Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering By Erik Oster on Jan. 13, 2014 - 5:19 PM If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks. The new work (perfectly set to The Who̵ ...
