View Post Agencies | Brands | Campaigns | People | TV Gwen Stefani Stars in McCann XBC’s ‘Priceless Surprises’ for MasterCard By Erik Oster on Dec. 9, 2014 - 11:28 AM McCann XBC teamed up with Gwen Stefani in a new 30-second broadcast spot for MasterCard directed by Wondros’ Sophie Muller. The spot focuses on MasterCard’s integration with Apple Pay and the “priceless surprisesR ...
View Post Agencies | Brands | Campaigns | TV Team One Introduces RC Coupe for Lexus By Erik Oster on Nov. 3, 2014 - 3:12 PM Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe. The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In ...
View Post Brands | Campaigns | People Drew Brees ‘Retires’ in Order to Fulfill Bike-Riding Dream By Kiran Aditham on May. 29, 2014 - 10:45 AM Though it’s been a minute since his New Orleans Saints last won the Super Bowl, Drew Brees’s status as one of the elite quarterbacks in the NFL hasn’t really diminished. Unfortunately, though, it seems the play- ...
View Post Agencies | People BBDO/NY, Wondros Tap Celebrity Chefs for (RED) By Erik Oster on May. 20, 2014 - 2:06 PM BBDO New York teamed up with production company Wondros for a new campaign supporting AIDS charity (RED). The 30-second spot, directed by Christian Weber, features food celebrities such as Chef Mario Batali, Chef Wylie Dufresne, F ...
View Post Ad Biz | Agencies | Brands | Campaigns | What The?? Draftcb’s Joe Boxer Spot for Kmart Stirs Controversy Amongst the Easily Offended By Erik Oster on Nov. 19, 2013 - 11:15 AM You may have read about the controversy surrounding Draftcb Chicago’s new Joe Boxer spot for Kmart, “Show Your Joe.” If you actually watch the spot (featured above) and have any sense, you may wonder what all the ...
Agencies | Campaigns Domino’s Brings Focus Group to the Dairy Farm By Michael Musco on Oct. 15, 2010 - 11:47 AM We’ve covered some Domino’s stuff in the recent past, i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pi ...