BBDO/NY, Wondros Tap Celebrity Chefs for (RED)

By Erik Oster 

BBDO New York teamed up with production company Wondros for a new campaign supporting AIDS charity (RED).

The 30-second spot, directed by Christian Weber, features food celebrities such as Chef Mario Batali, Chef Wylie Dufresne, Food and Wine Magazine editor-in-chief Dana Cowin, Martha Stewart and Top Chef’s Padma Lakshmi demonstrating how much food you can buy for 40 cents. Then Batali returns holding two pills, and informs viewers that 40 cents per day buys HIV sufferers the pills they need to survive. The spot ends by directing viewers to visit to find a list of restaurants bars and food trucks participating in the 10-day EAT  (RED) DRINK (RED) SAVE LIVES event.


“Christian and I were on board the second BBDO & RED called. Having a chance to help bring awareness, and ultimately funding to support those living with HIV, is an honor,” said Wondros’ executive producer, Gina Zapata.

Stick around for credits after the jump.


Agency:  BBDO
ECD: Randy Van Kleeck
ECD: Lew Willig
Producer: Erica Bartuccelli

Production: Wondros
Director: Christian Weber
Executive Producer: Gina Zapata
Line Producer: Jeanine Brand
DP: Adolfo Doring
Art Director: George Apostle
Editorial: Spotwelders

Editor: Marlo Nespeca
Post Producer: Ellen Lavery
Finishing: Tchya!
EP: Joanne Ferraro

Color Collective
Colorist: Mike Howell
Sonic Union: Steve Rosen