Domino’s Brings Focus Group to the Dairy Farm

By Michael Musco 

We’ve covered some Domino’s stuff in the recent past,  i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pizza as it is with no smoke & mirrors.

Now, Crispin Porter + Bogusky is attempting to prove how seriously Domino’s takes its cheese by setting up a focus group in the middle of a dairy farm, one that the pizza chain actually uses. Still, are we to honestly believe these people aren’t aware of a fake set? View full credits after the jump.


More: Pizza Hut Using Actual Employees For New Campaign


chief creative officers: Rob Reilly, Andrew Keller, Jeff Benjamin

vp, group creative director: Tony Calcao

vp, creative director: Craig Miller

creative director: John Kieselhorst

associate creative director / art director: Tim Eger

associate creative director / copywriter: Sean Smith

vp, director of integrated production: David Rolfe

senior integrated producer: Julie Vosburgh

Junior integrated producer: Colin Narver

Junior integrated producer: Dustin Freeman

production designer: Vincent Reynaud

set decorator: John Riepenhoff

vtr & data managing: Dave McCoy

stylist: Keith Wagner

stylist: Mary Herritz

makeup/hair: Mary Herritz

production company & city: Third Street Mining Company, Los Angeles

director: Neil Tardio

executive producer: John LaChapelle

head of production: Gina Zapata

producer: Pete Vitale

production supervisor: Marc Longberg

assistant production supervisor: Amy Haynes

assistant production supervisor: Julia Schaffer

1st assistant director: Stuart Lessner

2nd assistant director: Pete Etzweiler

2nd 2nd assistant director: Jeremy Oswald

director of photography: Jas Shelton

1st assistant camera/operator: Mike Kreiger

camera operator: Tom Clancey

camera operator: Robert Smith

dit: Thomas Zimmerman

technician: Ron Fuller

technician:Jordan Campagna

media manager: Sara Plano

media manager: Mike Kearny

gaffer: Eric Nelson

key grip: Peter Clemence

best boy grip/driver: Joe Gallup

post production & city: Method, Santa Monica

flame artist:Joey

executive producer: Robert Owens

editorial company & city: No6 Los Angeles, Santa Monica

editor: Jason MacDonald

editor: James Duffy

executive producer: Toni Lipari

executive producer: Crissy Dismone

telecine company: CO3, Santa Monica

colorist: Siggy

producer: Matt Moran

music company & city: Black Iris

executive producer: Jonathan Fuller

sound design company & city: Lime Studio, Santa Monica

sound: Sam Casa

a2 assistant: Ryan Gronli

script supervisor: Beth Smith

location manager: Larry Kelly

client services: Nathan Lilley

p.a. (office): Brandon Suquet

p.a.: Diego Zapata

p.a. (OFFICE): Carrie Bush

p.a. (PRODUCTION TRUCK): Tim Albrecht

p.a.: Bradley Fischer

p.a.: Lindsey Vander Wielen

p.a.: Robert Halstead

p.a.: Andrew Hagan

behind the scenes: Brant Barger

behind the scenes: Elliot Dillman