View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Asks You to ‘Choose Your Winter’ for Nike By Erik Oster on Nov. 17, 2014 - 10:58 AM W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.” The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remem ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K Taps Neymar for Nike By Erik Oster on Aug. 19, 2014 - 3:44 PM With the world’s biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand’s Hypervenom Phantom Boot worn by the Brazilian forward. The 60-second spot, entitled ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports R/GA Reveals Epic World Cup Spot for Beats By Erik Oster on Jun. 5, 2014 - 2:19 PM With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot ...
View Post Agencies | Brands | Campaigns | TV RPA Debuts New Work for Honda By Erik Oster on Jun. 4, 2014 - 12:35 PM RPA has two new spots for Honda that highlight the features and competitive advantages of Honda’s two core vehicles — the Accord and the Civic — continuing the “Start Something Special” tagline introd ...
View Post Agencies | Brands | Campaigns CP+B Taps Kevin Hart for Vitamin Water By Erik Oster on May. 29, 2014 - 4:04 PM CP+B tapped Kevin Hart for a new Vitamin Water spot entitled “Make It Big” that, unfortunately, isn’t very funny. The 60 second spot features Hart examining the alternatives he could have taken in his career path ...
Agencies | Brands | Campaigns | TV BBDO New York Ruins Classic Beach Boys Song for AT&T By Erik Oster on Apr. 24, 2014 - 1:04 PM This one’s been making the rounds for awhile, but we figured we’d add our two cents since it involves the ruining of a classic Beach Boys track. BBDO New York employs the Beach Boy’s “Wouldn’t It Be N ...
View Post Agencies | Brands | Campaigns | TV Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast By Erik Oster on Mar. 28, 2014 - 10:30 AM Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas. Directed by Errol M ...
View Post Agencies | Brands | Campaigns | Digital | People | TV | What The?? Diddy Joins Fiat Fold to the Tune of Pharrell’s ‘Happy’ By Erik Oster on Feb. 12, 2014 - 2:02 PM Doner created a new global campaign called “Mirage” for FIAT, in promotion of their new Fiat 500L, the first four door vehicle from the automaker (which we guess is now officially Fiat Chrysler Automobiles). “Mir ...
View Post Agencies | Brands | Campaigns | People | What The?? Ed Norton Sings Karaoke, Almost Dies Several Times in New Droid Spot By Erik Oster on Dec. 9, 2013 - 1:08 PM This one’s been making the rounds for awhile now, but we thought we’d give some love anyway. McgarryBowen New York’s new spot for Verizion, “A Lot Can Happen in 48 Hours” features the talents of Ed No ...