W+K Asks You to ‘Choose Your Winter’ for Nike

By Erik Oster 

W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.”

The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remember as Kristen Wiig’s love interest in Bridesmaids). O’Dowd plays an alarmist newscaster making dire predictions about a “snow-mageddon” or “snow-tastrophe” — even claiming that ancient man went extinct during the Ice Age. His over-the-top warnings about the cold and snow are contrasted with images of athletes — including NFL stars Aaron Rodgers and Jordy Nelson, figure skater Gracie Gold, soccer players Clint Dempsey and Brad Evans, middle distance runner Mary Cain and snowboarder Johnnie Paxson — decked out in Nike Hyperwarm and powering through the cold. The message is clear and effective: you can exaggerate the effects of the cold and use it as an all encompassing excuse or you can tough it out with help from Nike. 


Nike told Adweek the spot is the first in a series. Athletes who will appear in future spots include NHL star Dion Phaneuf and Dodgers outfielder Yasiel Puig, who is currently playing in the 2014 Major League Baseball Japan All-Star Series.



Creative Directors: Stuart Brown, Chris Groom

Copywriter: Nathaniel Friedman

Art Director: Sara Phillips

2D Artists: Tim O’Brien, Edgar Morales

Global Executive Producer: Matt Hunnicutt

Agency Senior Producer: Erika Madison

Production Intern: J.R. Celski

Head of Production: Ben Grylewicz

Account Team: Marisa Weber, Molly Rugg, Jordan Muse

Business Affairs Manager: Karen Crossley

Broadcast Traffic: Tobin Kittoe

Project Manager: Lauren Walker

Executive Creative Directors: Joe Staples, Mark Fitzloff


Production Company: Reset

Director: Adam Hashemi

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Line Producer: Andrew Travelstead

Director of Photography: Ben Seresin

Production Designer: Jeremy Hindle


Editorial Company: Exile

Editor – 60: Kirk Baxter

Editor – 30s: Nate Gross

Executive Producer: Carol Lynn Weaver

Post Producer: Toby Louie

Assistant Editor: Grant Hull


Finishing: The Mill LA

Executive Producer: Sue Troyan

Producer: Leighton Greer

Creative Director/2D Lead: James Allen

3D Lead Artist: Tom Graham

2D Artists: Jale Parsons / Brad Scott / Jake Maymudes / Nick Tayler / Jason Bergman / Chris Payne

3D Artists: Robert Chapman / Josh Hatton / Martin Rivera / Matt Longwell / Milton Ramierz

Matte Painting: Thom Price / Rasha Shalaby

Motion Graphics: Andrew Marks

Colorist: Adam Scott

Color Producer: Natalie Westerfield


Music Company: Walker

Executive Producer: Sara Matarazzo

Composer: Michael Picton

Arranger: Judson Crane

Track: “In the Hall of the Mountain King,” by Edvard Grieg


Sound Design: Barking Owl

Sound Designer: Michael Anastasi

Executive Producer: Kelly Bayett


Mix Company Lime

Engineer: Rohan Young

Executive Producer: Susie Boyajan