W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.”
The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remember as Kristen Wiig’s love interest in Bridesmaids). O’Dowd plays an alarmist newscaster making dire predictions about a “snow-mageddon” or “snow-tastrophe” — even claiming that ancient man went extinct during the Ice Age. His over-the-top warnings about the cold and snow are contrasted with images of athletes — including NFL stars Aaron Rodgers and Jordy Nelson, figure skater Gracie Gold, soccer players Clint Dempsey and Brad Evans, middle distance runner Mary Cain and snowboarder Johnnie Paxson — decked out in Nike Hyperwarm and powering through the cold. The message is clear and effective: you can exaggerate the effects of the cold and use it as an all encompassing excuse or you can tough it out with help from Nike.
Nike told Adweek the spot is the first in a series. Athletes who will appear in future spots include NHL star Dion Phaneuf and Dodgers outfielder Yasiel Puig, who is currently playing in the 2014 Major League Baseball Japan All-Star Series.
Credits:
W+K PORTLAND
Creative Directors: Stuart Brown, Chris Groom
Copywriter: Nathaniel Friedman
Art Director: Sara Phillips
2D Artists: Tim O’Brien, Edgar Morales
Global Executive Producer: Matt Hunnicutt
Agency Senior Producer: Erika Madison
Production Intern: J.R. Celski
Head of Production: Ben Grylewicz
Account Team: Marisa Weber, Molly Rugg, Jordan Muse
Business Affairs Manager: Karen Crossley
Broadcast Traffic: Tobin Kittoe
Project Manager: Lauren Walker
Executive Creative Directors: Joe Staples, Mark Fitzloff
PRODUCTION
Production Company: Reset
Director: Adam Hashemi
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Line Producer: Andrew Travelstead
Director of Photography: Ben Seresin
Production Designer: Jeremy Hindle
EDITORIAL
Editorial Company: Exile
Editor – 60: Kirk Baxter
Editor – 30s: Nate Gross
Executive Producer: Carol Lynn Weaver
Post Producer: Toby Louie
Assistant Editor: Grant Hull
VISUAL EFFECTS
Finishing: The Mill LA
Executive Producer: Sue Troyan
Producer: Leighton Greer
Creative Director/2D Lead: James Allen
3D Lead Artist: Tom Graham
2D Artists: Jale Parsons / Brad Scott / Jake Maymudes / Nick Tayler / Jason Bergman / Chris Payne
3D Artists: Robert Chapman / Josh Hatton / Martin Rivera / Matt Longwell / Milton Ramierz
Matte Painting: Thom Price / Rasha Shalaby
Motion Graphics: Andrew Marks
Colorist: Adam Scott
Color Producer: Natalie Westerfield
MUSIC
Music Company: Walker
Executive Producer: Sara Matarazzo
Composer: Michael Picton
Arranger: Judson Crane
Track: “In the Hall of the Mountain King,” by Edvard Grieg
SOUND DESIGN
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Executive Producer: Kelly Bayett
MIX
Mix Company Lime
Engineer: Rohan Young
Executive Producer: Susie Boyajan