R/GA Reveals Epic World Cup Spot for Beats

By Erik Oster 

With the World Cup a week away, the barrage of World Cup-themed ads isn’t showing any sign of slowing down, and this 5 minute spot R/GA put together for Beats might be the biggest one yet. Indeed, as Adweek writes, the spot seems to “Out-Nike Nike.”

Entitled “The Game Before The Game,” the ad tackles the pre-game rituals of stars such as Brazil’s star Neymar Da Silva Santos, Jr. His pre-game ritual involves talking with his father, whose inspiring pep talk is the heart of the ad. Also featured in “The Game Before The Game” are Spain’s Cesc Fabregas, who kisses the ring he received from his girlfriend precisely four times; Mexico’s prayerful Javier “Chicharito” Hernandez; and Uruguay’s Luis Suarez, who kisses a tattoo on his wrist of his children’s names. Elsewhere stars such as Bacaray Sagna, Bastian Schweinsteiger, Blaise Matudi, Daniel Sturridge, Jozy Altidore, Mario Gotze and Robin Van Persie can be seen slipping on their Beats headphones and doing their thing. Tthe spot is set to “Jungle” by Jamie N Commons & The X Ambassadors and st times takes on the feel of a music video, which makes a lot of sense given the brand. Interspersed with the players’ preparations are fans performing their own pre-game rituals. This includes a slew of celebrity cameos, such as Lil Wayne, Lebron James, Serena Williams, Stuart Scott, and Nikki Minaj. Check out the spot for yourself above, and stick around after the jump for partial credits.



Directed By: Nabil Elderkin

Editorial: Rock Paper Scissors

Creative Director: Angus Wall
Lead Editor: Damion Clayton
Editor: Austyn Daines
Assistant Editors: Eric Alexander-Hughes, Ryan Seegers
Executive Producer: Carol Lynn Weaver
Producer: Lauren Wilson


Starring: Neymar Da Silva Santos, Jr.



Bacaray Sagna

Bastian Schweinsteiger

Blaise Matudi

Cesc Fabrigas

Daniel Sturridge

Javier “Chicharito” Hernandez

Jozy Altidore

Luis Suarez

Mario Gotze

Robin Van Persie


Special Appearances By:

Lebron James

Lil Wayne

Nicki Minaj

Rafaella Beckran

Rio Ferdinand

Serena Williams

Sydney Leroux

Stuart Scott

Thierry Henry

Neymar Da Silva Sr.


Original Music:


Jamie N Commons The X Ambassadors