View Post Agencies | Brands | Campaigns | Sports | TV Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot By Erik Oster on Jul. 10, 2014 - 11:56 AM W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an o ...
View Post Agencies | Brands | Campaigns | TV W+K NY Introduces the ‘Young Gun’ for Southern Comfort By Erik Oster on Jun. 18, 2014 - 1:02 PM W+K New York introduce a new character for Southern Comfort in the new, 60-second spot entitled “Young Gun.” Apparently, the real name of the “Young Gun” is Stephen, “an accomplished bartending journe ...
View Post Agencies | Brands | Campaigns | TV | What The?? W+K NY Unveils New, High-Tech SportsCenter Set By Erik Oster on Jun. 16, 2014 - 11:05 AM W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series. SportsCenter is set to debut their new studio on June 22nd, and the ...
View Post Campaigns | Sports | TV U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot By Kiran Aditham on Jun. 5, 2014 - 11:21 AM With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the lates ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates the World Cup’s ‘One Time Zone’ for ESPN By Erik Oster on May. 28, 2014 - 2:01 PM Yesterday we brought you news of Adidas’ World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a Kanye West track. Now here’s a look at the latest in W+K New York’s World Cup c ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K New York Taps Strasburg in Latest for SportsCenter By Erik Oster on May. 19, 2014 - 10:36 AM W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint. In the 30-second spot, “Frozen Lunch,̶ ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Sports | TV W+K NY Sparks World Cup Convo for ESPN By Erik Oster on May. 2, 2014 - 1:10 PM Wieden + Kennedy New York’s latest World Cup spot is a welcome departure from their previous World Cup work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry By Erik Oster on Jan. 28, 2014 - 10:42 AM More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering. The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos ...
Campaigns | People LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad By Kiran Aditham on Oct. 26, 2010 - 10:15 AM With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBr ...