View Post Ad Biz | Campaigns Check Out Twofifteenmccann’s Cinematic Campaign for Xbox One Exclusive ‘Ryse: Son of Rome’ By Erik Oster on Nov. 15, 2013 - 5:09 PM Ryse: Son of Rome “Path of Vengeance” from H.K. McCANN on Vimeo. Twofifteenmccann’s new campaign for Xbox One exclusive “Ryse: Son of Rome” is cinematic in approach and scope. At the heart of the camp ...
View Post Agencies | Brands VB&P, Audi Chase the White Whale in ‘Ahab Redux’ By Ella Riley-Adams on Aug. 13, 2013 - 11:19 AM In 2012, a creative director fell into Herman Melville’s 720-page trap and reimagined Ahab as a tow truck driver, madly chasing his white whale, an Audi Quattro. “Sometimes, I actually think it’s mocking me,” Ahab says in ...
View Post Agencies | Brands | Campaigns Applebee’s, CP+B Bring Back the Lunch Decoy By Jordan Teicher on Jul. 30, 2013 - 9:14 AM CP+B originally ran with the idea of a blow-up doll lunch decoy last year, suggesting that people could secure more time at Applebee’s by tricking their bosses. In 2013, the same old bag of tricks comes in the form of a long ...
View Post Agencies | Brands | Campaigns | TV Hardee’s Gives Fans Close-Up Footage of its Hot, Steamy Biscuits By Bob Marshall on Mar. 4, 2013 - 1:15 PM Hardee’s/Carl’s Jr. seems to be in a constant marketing tug-of-war between using half-naked girls to sell their menu and attempting to move away from sexualizing their products entirely. When David & Goliath won th ...
View Post Agencies | Brands | Campaigns Commonwealth Drives Out New Chevy Campaign During Grammys By Jordan Teicher on Feb. 11, 2013 - 11:30 AM John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would the boombox move from Say Any ...
View Post Agencies | Brands | Campaigns | Sports | TV Audi’s Super Bowl Spot: Let’s Get Some Ass at Prom! By Bob Marshall on Jan. 28, 2013 - 11:22 AM Audi and VB+P are traditionally all about appealing to consumers’ inner-adolescent with their Super Bowl ads. Remember when vampires were a big deal? Audi remembered, so they put vampires in their Super Bowl spot last year. ...
Brands | Campaigns Virgin Mobile Phones Make People Happily Careless By Kiran Aditham on Aug. 27, 2012 - 11:01 AM Last we heard from Virgin Mobile, the brand and its agency Mother New York were regaling us with Richard Branson’s rather whimsical life story. Now, the two parties have returned to actual product promotion by touting Virgin ...
Brands | Campaigns | TV NFL Thursday Night Football Promises to Be ‘Serious Fun’ By Bob Marshall on Jul. 31, 2012 - 11:48 AM Football fans, IT’S ALMOST TIME! The past few months have been hard. Sure, we were excited when the MLB season kicked off, but we’ve reached the mid-season lull where it’s become too difficult to feign interest a ...
Agencies | Brands | Campaigns In W+K’s Latest for Nike+, Every Workout Becomes a Game By Ella Riley-Adams on Jul. 18, 2012 - 9:02 AM Anyone who’s gone running after a hard day knows the power of an active imagination. With every arm pump, you might be punching your boss in the face. With every stride, you’re building yourself into the powerhouse that will s ...
Brands | Campaigns No Worries, Bikinis Still Remain in Carl’s Jr. Southern-Flavored Spot By Kiran Aditham on Nov. 1, 2011 - 2:01 PM Yes, that does appear to be the guy who gets dissed in that Michael Jordan Hanes ad from last year, but now he’s the star of this latest Carl’s Jr. effort from David&Goliath that promotes the chain’s “M ...