SafeAuto Chooses Joan as Agency of Record

By Minda Smiley 

SafeAuto has named Joan as its agency of record, following a review.

The state minimum auto insurance carrier previously worked with Greatest Common Factory. According to Joan, seven agencies participated in the pitch.

As agency of record, Joan will be tasked with leading SafeAuto’s strategic thinking, as well as producing video, audio, design and digital creative. The agency will also help manage special projects and partnerships.


“We’re really excited about this new partnership and the opportunity to revitalize the SafeAuto brand. We believe in SafeAuto’s inclusive mission which aligns so closely with ours, and we’re lucky to be working with such a wonderful team,” Joan co-founder and CEO Lisa Clunie said in a statement.

“We’re thrilled to partner with Joan to help us better connect with the people we serve day in and day out,” added Sloane Stegen, SafeAuto’s consumer demand director. “SafeAuto is dedicated to helping Americans stay safe and legal on the roads. Our goal is to offer reliable and dependable insurance without all the unnecessary bells and whistles, and help our customers keep their hard-earned money in their pockets. We know Joan will be able to share our message with the people that matter.”

Joan added four members to its creative team earlier this year. The agency went through a small round of layoffs in May, though it did not appear to be linked to any specific account shift.

The agency also recently went through a rebrand and moved into new offices.