Thursday Morning Stir

By Erik Oster 

-Money can be exchanged for goods and services. BBDO Atlanta extolls the virtues of money in its campaign for shopper rewards app Ibotta (video above).

-Barbarian hired R/GA vet Steven Moy as CEO.

-Publicis.Poke co-founder and creative chairman Nicolas Roope will leave the agency at the end of the month to work on developing projects.


-YouTube debuted its first shoppable AR ad, promoting MAC Cosmetics’ newest lipstick shades.

-UC Davis Health appointed Innocean USA as its media agency of record.

-The Viacom-CBS merger is expected to boost ad-supported streaming video and advertising technology.

-Former Kia exec Saad Chehab joined VW of America as senior vp, brand marketing for Volkswagen.

-Hundreds of Google employees are urging the company not to bid on a CBP contract they say would facilitate human rights abuses.