-Your typical beer commercial shows heartland farmers enjoying a brew after a long day, blue collar workers and salt of the earth folks gathering together to toast a day well spent, and folks gathering at a bar to wind down with a frosty mug. A new spot from Friday Beers, a popular media platform, production company and lifestyle brand known for its fun and cheeky Instagram account, is substituting the typical American lager with glasses of rosé.
In its first brand spot entitled “#NotRose” from director Win Bates, typical Americans are seen celebrating hard work with bright pink glasses of rosé, and the spot sings the praises of the elixir until the very end.
-Adweek has rounded up all the notable brand activity around what continues to be the world’s biggest sporting event—the upcoming Summer Olympics in Tokyo.
-Stagwell Media and Indaba Capital Management are still battling it out to see if they will merge Stagwell and MDC Partners.
-Will there be a “new normal” for new business pitches? Adweek explores what happens now that the pandemic is winding down.
-In a new Adweek-Morning Consult poll, nearly 6-in-10 said companies should be penalized for producing packaging that harms the environment.
-Web accessibilities solutions company accessiBe has come out with a new campaign to highlight the achievements of people with disabilities while also drawing attention to the impact of these technological limitations.
-Each year the D&AD New Blood Awards showcases some of the brightest emerging creative talent from around the world, and Adweek goes behind three of the winning ideas.
-In advance of the school year, Dick’s Sporting Goods has partnered with Gen Z TikTok influencers to highlight back-to-school looks, according to The Drum.