What's the 'New Normal' for New Business Pitches?

After the disruption of the pandemic, some (but not all) changes are likely to last

The advertising landscape is ever in flux, but never more so than during the last two years. And as the industry slowly returns to business as usual, the demand for modern, relevant and effective marketing communications services has soared, leading to a record number of pitches. But what has changed in the never-ending chase for new clients and agency partners?