Monday Stir

By Kyle O'Brien 

-In Wienerschnitzel’s first new creative work since 2021, the restaurant brand is celebrating the fact that it is the place to enjoy quintessential American food, like mac and cheese on everything. The new campaign, “MMM-erican Food,” was developed in partnership with creative and media AOR since 2019, Innocean USA. The campaign will run entirely across digital properties and all media will be exclusive to a five-mile radius around all of its restaurants.

-In the latest episode of Young Influentials, ADWEEK digital editor and host Colin Daniels sits down with Gianluca Conte as he shares his passion for cooking, his new book and what we can expect to see from him soon.


-Soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a “dangerously potent” platform.

-In case you missed it, here is the latest “Kentucky Derby Horse or Ad Agency” from ADWEEK’s editor-jockey Jameson Fleming.

-Speaking of horse racing, for an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years.

-Meta has brought AI to its Reels, the tech company unveiled at its NewFronts presentation last week.

-U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market.