Terri & Sandy Names Peyton Sutton First President as Terri Meyer Retires

By Kyle O'Brien 

Terri & Sandy, a New York female-owned, independent advertising agency, has appointed Peyton Sutton as its first president. In addition, agency co-founder, Terri Meyer, is retiring after a 14-year journey of industry leadership.

In addition, Tony Scopellito, former Terri & Sandy managing director and longtime colleague of Meyer and co-founder Sandy Greenberg, has chosen to step into a strategic growth advisory position for the agency.

Meyer’s retirement and Sutton’s appointment is part of Terri & Sandy’s succession planning. Sutton will work alongside CEO Greenberg to usher in a new chapter of growth for the company. Sutton’s success as a leader is rooted in her 10 years of experience on the client side, notably as a director of marketing for Subaru.

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Terri Meyer (l), with longtime partner Sandy Greenberg, is retiring from the agency.

Sutton’s most recent role was at independent agency Curiosity, where she was executive vice president of client partnership. Sutton helped set the business strategy for the agency and delivered a 100% year-over-year client retention rate and over $10 million of organic revenue growth. She oversaw clients including Native, Brooks Running, DUDE Wipes, Zevo and Holland America Line.

Sutton will help oversee a client roster at Terry & Sandy that includes Princess Cruises, The Walt Disney Company, Freshpet, Nutella and BJ’s Wholesale Club.  The agency has also been heralded for creating Strands for Trans, a non-profit organization that provides safe havens for trans people at barber shops and hair salons around the world.

Meyer retires after a four decades-long career. She was the driving force behind successful ad campaigns, including Oreo’s “Milk’s Favorite Cookie,” Disney’s “Dream Big Princess,” and Gerber’s “Anything for Baby.”

Meyer got her start in 1980 as art director on Budweiser, Southwestern Bell and Mars at D’Arcy Masius Benton & Bowles, St Louis. There she met copywriter Sandy Greenberg and began a long-standing and successful creative partnership.

In 1993, the duo was recruited to become creative directors at J. Walter Thompson, New York, by James Patterson, the ad executive who became a best-selling author. At the time, less than 1% of creative directors were women. There, they created the successful Clairol campaign starring hair color aficionado Linda Evangelista, as well as Kodak’s Olympic commercial featuring a little boy who turned the making of a Snow Angel into an Olympic event.

Next, FCB offered Terri and Sandy the opportunity to become executive creative directors on Nabisco cookies and snacks; and shortly thereafter, they launched “Milk’s Favorite Cookie.” The tagline is still on the package today 20 years later.  The duo also spearheaded Planters’ first-ever Super Bowl spot starring a woman with a unibrow who magnetically draws men to her thanks to her “peanut perfume.” The spot landed in the Top 10 on the USA Today Ad Meter.

In 2010, Terri and Sandy decided to open their agency on Terri’s dining room table and the lifelong partners penned their mantra, “If you don’t have a seat at the table, build your own table.”

“I’ve spent over 40 years in this industry. It’s been an incredible ride. The pinnacle has been the last 14 years building Terri & Sandy,” said Meyer in a statement. “We have worked hard to create a culture built on creativity, effectiveness, long-term client relationships and a passion for advocating for world-changing ideas.

“I know we have found the perfect match in Peyton because she shares these values. I’m retiring from advertising with nothing short of total confidence about the future of Terri & Sandy, excited to see the agency build new capabilities, enter new categories, and continue to advocate for a more diverse and inclusive world,” Meyer concluded.

Greenberg joked that she and Meyer’s relationship has outlasted many marriages.

“Her impact, leadership, creativity and unbounding warmth will live on forever at Terri & Sandy,” said Greenberg in a statement. “Of course, with change always comes opportunity. And Peyton is the perfect change agent. She brings experience from both the brand and agency worlds adding a whole new level of energy, inspiration and passion to the company.”

Sutton added that she has long admired Terri & Sandy for its heritage of building highly effective, impactful creative work that moves the needle for brands.

“Equally, I admire Terri Meyer and Sandy Greenberg—the people—as trailblazers in the advertising industry,” said Sutton in a statement. “They have paved the way for female leaders, and I’m honored to have the opportunity to help carry the torch.”

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