-In honor of Earth Month and Earth Day, NotCo has launched an initiative to help save an endangered species with the launch of “NotTurtle Soup.” Over the past decade, the global green sea turtle population has decreased to a dwindling 85,000 creatures, classifying it as an endangered species. One of the driving forces in the decline has been the consumption of green sea turtles as part of traditional dishes like the turtle soup. NotCo, a leader in food technology, created an innovative solution, in partnership with Chef Diego Oka, that uses technology to support local traditions without endangering animals. A short documentary from agency Gut follows the journey.
-After a greenwashing ban, the company Innocent Drinks has unveiled a fruity ad makeover.
-Since the start of 2023, Lego, Caterpillar, PepsiCo, Autodesk and Delta have all enlisted chief sustainability officers to steer them through increasingly tight greenwashing regulations.
-In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets.
-“Backyards” by agency Rethink, is part of Molson’s summer campaign to “celebrate the importance of togetherness.”
–Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time.
-The Museum for the United Nations—UN Live—has launched Sounds Right, a new global music initiative that enables nature to generate conservation funding from its own sounds. Launched in the lead up to Earth Day, the initiative aims to spark a global conversation about the value of nature and support millions of music fans to take meaningful action to protect our planet. AKQA has been an integral part of the creation of Sounds Right, and has helped to grow Nature into an official artist through crafting the visual identity, website and global campaign.
Nature is an artist on Spotify.