-EQ Bank has teamed up with Canadian comedy father-son duo, Eugene and Dan Levy, to bring a truth about finances to light: many Canadians still use their first-ever bank account. As a result, they have missed out on significant value by paying thousands in fees while earning little-to- no interest. Eugene Levy plays a father who realizes the error of his ways and tries to fix the situation by showing his son that there is a better way to bank by switching to an EQ Bank account. The ad was done in collaboration with agency The Hive.
–Amanda Richman, who led GroupM agency Mindshare in North America, is now joining digital marketing agency Wpromote’s board of directors.
-The Pop-Tarts mascot will live forever, thanks to the weird bowl game stunt , and marketers can learn a thing or two from it.
-National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition.
-Nonprofit group Veganuary just dropped its annual PSA that says vegetables—given an anthropomorphic twist—are the most qualified candidate in an election year.
-Marketers are eyeing transaction data in a world without cookies.
-WhatsApp Business has brought on Dentsu to evolve its customer relationships.