Stagwell has acquired Team Epiphany, which many have called the first influencer agency on the market.
Team Epiphany, an agency specializing in cultural relevance, experiential, progressive multi-cultural marketing, and influencer integration, joins Stagwell’s Constellation network, which already includes 72andSunny, Instrument, Colle McVoy and the recently added Movers+Shakers.
Launched in 2004, Team Epiphany pioneered influencer marketing as a term before it went social. Through the power of business-proven personal relationships and integrated creative, strategy and design capabilities, Team Epiphany has helped move the needle for clients including Airbnb, American Express, Coca-Cola, Lego, HBO Max, Nike, Amazon and many more.
Team Epiphany is led by founder and managing partner Coltrane Curtis and managing partner Lisa Chu, who oversee a team of 100 across the agency’s New York headquarters and Los Angeles and Miami offices.
“People tend to see Team Epiphany and want to compartmentalize its offerings into ‘multi-cultural’ or ‘experiential,’ but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth,” said Justin Lewis, chair, Constellation.
Team Epiphany marks Stagwell’s first acquisition of the year following an acquisitive 2023 cycle with Movers+Shakers in November, Left Field Labs in October, Tinsel Experiential Design in July and In the Companies of Huskies in April.
“We’re excited to become a part of Stagwell and its Constellation network, a company that shares our values and looks to further Team Epiphany’s longstanding commitment to aspirational marketing, embracing culture and impacting communities of influence through our work,” said Curtis. “As the agency celebrates its 20th anniversary, it was important to partner with an industry-leading company that believes in the growth and evolution of what Team Epiphany will become in the future while embracing our award-winning capabilities of today.”