-Campbell Company of Canada has launched a fun way to put its side dish recipes at the forefront this holiday season. Campbell’s has unveiled Turkeyware, a lifelike, ceramic turkey that acts as a serving vessel for your favorite sides, underscoring the importance of side dishes at every holiday meal. The campaign created by agency partner Zulu Alpha Kilo includes digital videos showcasing a realistic ceramic turkey, opening to reveal Campbell’s side dishes—green bean casserole, everything bagel seasoned mashed potatoes and hot honey sweet potatoes.
-Cowboys QB Dak Prescott has teamed up with Maximum Effort and the Colorectal Cancer Alliance’s “Lead From Behind” initiative to dole out some pregame “Sh*t Talk” meant to motivate lifesaving measures.
-Adweek explores why you need a brand bible, according to the video game launch of Starfield from Bethesda and AKQA.
-Inspired by the cheesy Hallmark movie cannon and wrapped in a heaping helping of dad jokes, Impossible has dropped its latest hot dog campaign called “Wiener Wonderland.”
–Adam Milano, head of branded entertainment at SuperBloomHouse, an independent creative content and production company, writes about the long history of branded entertainment in Hollywood.
-In case you missed it, Adweek has chosen its 20 best ads of the year.
-L.A.-based agency Haymaker has culminated its years-long partnership with professional boxer Lazaro “El Reyy” Lorenzana (11-0, 8 KOs) to sponsor his boxing journey. The partnership marks a new dynamic between agency and athlete, a direct sponsorship with no brand involvement in the middle. Instead, Haymaker operates as both brand and agency, pioneering new notions of how creatives can engage with athletes. A pro boxer out of San Diego, Lazaro will hold his next fight on Saturday, December 16. To help build the hype, Haymaker has developed a new promo film, “Born to Fight.” The short film weaves together footage captured of Lazaro training and his dominance in the ring, paired with narration by Mexican boxing legend Oscar Valdez.