The Out of Home Advertising Association of America (OAAA) has announced its panel of jurors for the 82nd Obie Awards, the oldest honors for creative excellence in OOH advertising design and execution.
Jaime Robinson, co-founder and chief creative officer at creative agency Joan, will serve as chair for this year’s judging process. The other creatives, brand leaders, and marketing industry veterans on the jury include:
- Sade Balogun, senior business leader of brand experience, Progressive
- Marc Bartholomew, svp of out of home buying division, Dentsu
- Jeff Benjamin, chief creative officer, Tombras
- Andrew Brunton, managing director, EMEA, Billups
- Pancho Cassis, partner and global chief creative officer, David
- Michael Lebowitz, founder and executive chairman, Big Spaceship
- Peipei Lin, vp of marketing, Rimowa
- Christine Lustig, lead, media investment, Meta
- Randi Stipes, chief marketing officer, The Weather Company
“This year’s juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership. Their collective experience and award-winning careers make them the perfect group to gauge what creative excellence looks like in the OOH advertising space today,” said Anna Bager, president and CEO of OAAA in a statement, who added that the organization expects to see entries that lean more heavily into emerging tech and have taken more creative risks.
The Obies will select the best OOH campaigns, from digital signage with addressable video and inventive transit takeovers to billboard campaigns and state-of-the-art 3D, AR and experiential programs.
“It’s an honor to chair a panel of the best in the industry to judge next year’s Obies. Every one of these people brings a unique perspective to the table through our own experiences with OOH advertising, something we all share a big heart for,” said Robinson in a statement. “This medium has always been a staple within the industry, and it’s thrilling to see how people have played with it to make a huge impact over the years.”
Eligibility for the 2024 Obie Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2023 calendar year, with the only exception being public service advertisements.
Categories range from Contextual OOH to Experiential to Integrated Multimedia, Buzzworthy and Data Use & Technology. Craft awards will be given in categories that include Copywriting, Digital Design, Photography, and more. The Obies also feature sector-specific awards in brand categories such as Film & Media, Food & Beverage, Public Service & Nonprofits, Direct to Consumer, and Fashion & Luxury Goods. Format categories also include Billboards, Street Furniture, Transit, Place-Based OOH, and Combined Multi-OOH Formats. New categories this year include 3D Anamorphic Digital, Holographic & Projection, Healthcare, Murals, and Local.
Nominations are open now and will be accepted through Jan. 12, 2024, at 11:59 p.m. ET. To learn more about the Obie Awards and to enter, visit obieawards.org.