Monday Stir

By Kyle O'Brien 

-Underdog, a fast-growing sports gaming company, has launched its first-ever national TV campaign, “The Dogs Are All Here.” The campaign, by independent creative agency and production house The Rec League, introduces the brand to a wide sports audience. This campaign is Underdog’s biggest investment in brand awareness yet and represents a milestone for the company, which recently surpassed one million paid customers and has stayed committed to bringing fun, accessible games and contests to fantasy users since its inception in 2020.

-Omnicom has agreed to pay around $835 million (£688 million) to Ascential, the owner of Cannes Lions, to acquire its digital commerce division, including cloud-based ecommerce division Flywheel.


-Following the announcement that it intends to merge VML Y&R and Wunderman Thompson to create VML next year, WPP will continue its $120 million simplification drive within its media business GroupM.

-Chobani’s global CMO Thomas Ranese is new to the category but looks to raise the profile of the dairy company to take it beyond yogurt.

-Daiya, a leader in the plant-based cheese category, gathered three different groups of “pizza experts” for a Q&A and buffet to prove its cheese is pizza quality.

-The only things that actors Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber.

-Pocstock, a global diversity content company, has secured $500,000 in a seed funding round led by 9.58 Venture Partners. With this recent round of investment, pocstock, which focuses on positive images featuring people of color, has raised a total of $1.4 million in seed funding, and will be making key investments in opening new markets, content acquisition and artificial intelligence.