-Wieden+Kennedy Portland has been working with Travel Oregon for years, coming up with inventive ways to promote the Pacific Northwest state. This time, it’s featuring unconventional travel guides in “Travel Oregon with Travel Oregon.” The new effort centers on inanimate objects come to life, each with their own expertise, united by their eagerness to connect travelers with Oregon’s wide range of activities. The guides include SustainaBill, an expert in all things sustainable travel, Boots, a pair of animated boots to guide people along greenways and trails, and Kayakyak, a water recreation specialist.
-SEO agencies have carved out a niche helping brands get discovered in the changing face of online searches.
-With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond.
-Ukrainian agency Bickerstaff.734 continues to earn accolades for its pro-Ukrainian campaigns as it deals with the ongoing Russian invasion.
–Jameela Jamil has a hard rule against working with any brand promoting a diet or weight loss product, but she wants to help “problematic” brands do better.
-Paramount has partnered with Snapchat, Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch a Lens that turns people into a Teenage Mutant Ninja Turtle.
-Stir, a dating app for single parents, has a new campaign created in collaboration with The Working Assembly. Out-of-home posters, launching around New York City, captures real single parents to showcase the seamless transformation from their parenting identities to their dating identities. Copy includes “Where the chaperones have fun unsupervised,” and “Your kids are asleep. Their kids are asleep. Stay up together.” The campaign aims to attract single parents who are looking to rediscover their sexy, flirty and spontaneous personalities.