-The original folding phone, the Motorola razr+ 2023, is back to re-stake its claim in the foldable space with a new campaign by creative studio Los York. “Saltare in Giro” is a choreographed dance film featuring the iconic House of Pain track “Jump Around” in Italian. The campaign, titled #flipthescript, introduces an entirely new razr with a sleek design in the Pantone Color of the Year 2023, Viva Magenta. Set afterhours in an international airport, the film features a wildly creative airport employee with a penchant for fashion reimagining a collection of lost luggage.
-Street Fighter 6 allows players to design their own custom avatars and share “recipes” and KFC Canada and agency Courage have used the gaming tool to design a particularly buff version of Colonel Sanders.
-Adweek spoke with a dozen revenue executives at premium publishers to get a sense of the next six months.
-An unboxing video by AKQA unveils Volvo’s smallest SUV and gives Volvo’s brand new meaning.
-Adweek’s Jason Notte ventured to the MLB All-Star game and found how the game drove in more brands.
-BETC Paris and Misterb&b make the LGBTQ+ parades more accessible to seniors who have been missing the party.
-Apple pays homage to Lucha Libre in the first installment of its long-running “Shot on iPhone” campaign to be produced entirely in Mexico.
-The Wyoming Department of Health is bearded up for safety in a new campaign by Sukle Advertising & Design, in partnership with the Wyoming Department of Health. In the second least vaccinated state in the country, and with Covid-19 decreasing adoption rates for other vaccines in Wyoming and across the country, the team needed to find a way to convince people that getting vaccinated is important. It set its sights on the old West, when even a simple shave could lead to a tetanus death.
WY Department of Health – Hairy Times from Sukle Advertising & Design on Vimeo.