-In the second year of Buick’s “See Her Greatness” campaign, the brand has launched a campaign that gives five of the NCAA’s top female athletes a platform to pose a challenge: “watch me.” The campaign is designed to increase the visibility of women’s athletics and the achievements of female athletes. Athletes include Aliyah Boston, Cameron Brink, Caitlin Clark, Azzi Fudd and Kiki Rice. Working with ESPN, Buick will launch an industry-first ad campaign with spots running at times aligned with the Women’s March Madness games. The brand is also sponsoring a #SeeHerGreatness challenge on TikTok, and on March 24-25, Buick will take over Portland’s The Sports Bra to host watch parties for the Women’s Sweet 16 basketball games.
-Adweek’s Media Agency of the Year awards have been announced, and Initiative has been named Global Media Agency of the Year.
-Starcom was named U.S. Media Agency of the Year, with Gale taking Breakthrough Media Agency of the Year.
-Autodesk took over the Oscars with a faux documentary campaign from Maximum Effort for a man named Otto Desc.
-The 95th Oscars sold out its inventory before the airing of the awards show.
-Online security provider Aura wants to do its part to fight cybercrime and is using Iron Man Robert Downey Jr. to help.
-St. Patrick’s Day and Irish stout Guinness go hand in hand, but the brand is promoting a responsible drinking campaign ahead of St. Patrick’s Day.