-The Connecticut Lottery Corporation, through its partnership with creative agency Decker and Makiaris Media, have launched their “Spirit of Winning” holiday campaign, featuring a bold-yet-silent snowman. The campaign positions scratch tickets from the CT Lottery as the perfect holiday gift—give tickets and eliminate the stress of shopping. The star is a cockeyed snowman, who gently reminds people about the scratch tickets in creepy/humorous ways, like throwing snowballs at them and creeping around their couches.
-The shortlists for Adweek’s Agency of the Year continue to be released and today’s is the Midsized category, featuring the best U.S.-based agencies with 101-250 employees.
-Excluding U.S. political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM’s 2022 year-end “This Year Next Year” forecast.
-Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach.
-The latest edition of Marketing Morsels features creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more.
-Sports betting platform PointsBet Sportsbook featured a clip that saw former NFL star quarterback Drew Brees struck by lightning in what ended up as a promotional marketing stunt.
-Seven industry luminaries will be induced into the American Advertising Federation (AAF) Hall of Fame. Inductees for its 72nd class include: Raúl Alarcón, chairman of the board and CEO, Spanish Broadcasting System, Inc.; Cathie Black, principal, Madison Park Ventures; former chairman and president, Hearst Magazines; Louis Carr, president of media sales, Black Entertainment Television (BET); Antonio J. Lucio, principal and founder, 5S Diversity and former global CMO at Meta, HP, Visa and PepsiCo; Renetta E. McCann, chief inclusion experience officer, Publicis Groupe; Aaron M. Walton, CEO, Walton Isaacson; John Wren, chairman and CEO, Omnicom Group. Unilever will also be honored. Induction ceremonies will take place on April 27, 2023.