PointsBet Sportsbook Looks for Shock With Drew Brees Lightning Marketing Stunt

The sports betting brand's promotion drew eyeballs—and eye rolls

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The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar’s and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself.

Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by lightning in what ended up as a promotional marketing stunt.

In a clip posted at 1 a.m. ET from the Twitter account of filmmaker Rafael Hernández, Brees is on set in Catatumbo, Venezuela, preparing to film a promotional ad for PointsBet when lightning strikes him and the video abruptly stops.



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