Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
The sports betting category is extremely crowded. With brands like DraftKings, FanDuel, Caesar’s and BetMGM dominating the ad spend race, it takes a lot to make a name for yourself.
Sports betting platform PointsBet Sportsbook took the route of shock and disaster with a clip that saw former NFL star quarterback Drew Brees struck by lightning in what ended up as a promotional marketing stunt.
In a clip posted at 1 a.m. ET from the Twitter account of filmmaker Rafael Hernández, Brees is on set in Catatumbo, Venezuela, preparing to film a promotional ad for PointsBet when lightning strikes him and the video abruptly stops.