Monday Stir

By Kyle O'Brien 

-Dental work is so metal in a new campaign from Digitas and Delta Dental. “Long Live Smile Power” showcases that having dental insurance and a healthy smile is for everyone, even rock stars on the go. The campaign centers on a metal band’s photo shoot to promote its upcoming tour. While the photographer directs them to look menacing to align with their musical image, the band members can’t stop showing off their smiles—because they’re now covered by Delta Dental. The mockumentary features the band Mölar.

-For our fourth annual Experiential Awards, there was no shortage of outstanding activations to highlight as consumers began to adapt to the new normal.


-If you missed any of day 4 of Brandweek, this podcast will get you caught up.

-A cheeky brand called Monkey Shoulder and actor-comedian Joel McHale want you to smell like liquor.

-The HP Omen, a premium gaming laptop with “tempest cooling” technology, is so high-powered it needs its own designer air.

-Golden Grounds, a winner in multiple categories in Adweek’s fourth annual Experiential Awards, was an instant hit with consumers and media, clocking nearly 2 billion impressions.

-It’s not every day that a condiment gets its own full-scale musical number, but Heinz has just dropped a spot that’s positively Disneyesque.

-The Marketing Arm (TMA) has been around for almost 30 years. Recently, the agency has earned the role of creative lead, building brand equity and broadcast spots for clients including State Farm, DieHard/Advance Auto Parts and others, so TMA felt it was time to reintroduce itself with “We are TMA,” a new rallying cry and focus of the agency’s revamped website and a new look.

The Marketing Arm’s new branding.