Adweek's 2022 Experiential Awards: Celebrating the Best Innovative Activations

These winners surprised and delighted consumers with their unique initiatives

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Last year, it was a bit of a struggle to honor innovative and breakthrough IRL campaigns, given that the world was still largely hunkered down during the pandemic. But for our fourth annual Experiential Awards, there was no shortage of outstanding activations to highlight as consumers began to adapt to the new normal—and were champing at the bit to once again embrace out-of-home offerings.

This year’s impressive roster of winners includes everything from a pizza shop that simulated the effects of gerrymandering to shoelaces that smelled like cooked bacon to an interactive AR version of Pac-Man on pizza boxes.



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This story first appeared in the Sept. 19, 2022, issue of Adweek magazine. Click here to subscribe.