Adweek's 2022 Experiential Awards: Celebrating the Best Innovative Activations

These winners surprised and delighted consumers with their unique initiatives

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Last year, it was a bit of a struggle to honor innovative and breakthrough IRL campaigns, given that the world was still largely hunkered down during the pandemic. But for our fourth annual Experiential Awards, there was no shortage of outstanding activations to highlight as consumers began to adapt to the new normal—and were champing at the bit to once again embrace out-of-home offerings.

This year’s impressive roster of winners includes everything from a pizza shop that simulated the effects of gerrymandering to shoelaces that smelled like cooked bacon to an interactive AR version of Pac-Man on pizza boxes.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 19, 2022, issue of Adweek magazine. Click here to subscribe.